The element i would like to incorporate from the music video is the style of the artist switching from being in the narrative and still being the artist. I like that the narrative doesn't develop until a few seconds into the song therefore giving the viewer some time to listen to the song and establish who the artist is.
After analysing many music videos we have decided on an artist and a song. VV Brown is our chosen artist as her style is unique from her appearance to the style of music. After much deliberation we chose 'Shark In The Water' for our song as our record company is based around the indie style. VV Brown is an indie pop singer and the song suits our record label as it has a laid back style but is upbeat.
We have decided to film a narrative with our music video as it links in with the lyrics and also I feel it makes the video more appealing. We will construct this through camerawork, lighting and mise-en-scene. The lyrics also play a big role in constructing a music video narrative as they introduce the general feeling or mood, only key phrases or lines can be associated with the narrative of the video.
The singer will be the story teller and therefore uses first person mode of address which helps the music video stand out.
We plan to film our music video in London, Bond Street. We decided on this as VV Brown is a British artist and relies on this factor to promote herself in some of her videos.
This clip is from one of her music videos 'Game Over'. VV Brown is now well known in America and her unique style keeps her in the public eye and breaking boundaries, not only with her music but with her fashion. VV Brown and her eye-catching outfits have generated a new fashion and trend for others such as Lady Gaga to follow.
Following her British theme we have decide to use some ideas from her other music videos such as 'Game Over' to portray the artists style in some way in our music video. As we have decided to set the music video in London we want to film some shots of us outside Buckingham Palace to incorporate her British influence.
VV Brown's 'Shark In The Water' music video follows a narrative as well as having unrelated shots. We liked the idea of her walking down the street singing as if she was in her own thoughts. However we have decided to change it a bit by having one lead singer and 2 other female singers as they are a band but they would still be included in the narrative. To achieve this we will use a range of close-ups from different angles but also a long shot to establish the setting.
Our idea of a narrative has stemmed from the strong meaning we have interpreted from the lyrics and with her music video portraying a story as well. We are keeping with the theme of the male being the 'cheat' and the singer knowing about it. Long distance and point of view shots will be important for filming this as these certain shots will help us achieve the effect that the viewer feels involved and that they are seeing something that shouldn't be happening.
An over the shoulder shot helps the story evolve and develop as the viewer is able to see all what is happening. And unknowingly the reader sides with the singer in the narrative.
I like this idea of the guy being behind railings as it looks like he is in prison which is a code for that he is in the wrong. It is also a close-up so we are able to clearly see his face and we are thinking of using this shot and idea in our music video as we are doing a narrative so it would tie in nicely.
There are many shots of musical instruments in VV Brown's music videos and in her 'Shark In The Water' we are shown a man playing the guitar and another musician with his drum sticks This is a code and a typical convention in music videos for the artist showing their love and passion for music.
This side shot of VV Brown singing is effective as the viewer is able to see the artist and the setting. She isn't looking at the camera which i think helps as its different from the other shots of her.
