For our music video we are aiming at an audience of 15 years old and above, as my sister is 15 and so are her friends and i showed he video to them and they said they would watch it. However, it would be hard for it to compete over the latest craze of Justin Bieber. But the upbeat style and edits of the music video attract a young audience as well as being mature enough for an older audience. As the video follows a narrative it can attract and keep the focus of a varied audience.
The music video attracts both male and female viewers as it involves a narrative about a typical subject, but the fact that it is a girl band it may deter the viewer from buying it. It could attract materialists and followers as they may want to copy the style of the girl band. We have tried to keep the targeted audience neutral and open as this aids publicity.
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