White Stripes - Seven Nation Army

There is no narrative in this music video, instead they have used colours, Red, White and Black so that the audience can associate the band to these colours and therefore make those specific colours synonymous with them. thses colours are code for danger and rebelliousness, compared to it being Pink and Lilac, materialistic and followers. The band have established who they are and the dark colours break typical ideological boundaries. In their video the band are playing/performing in it, maybe to be asscoiated with musicanship capability to play instruments. They are breaking the usual conventions for a band as they do not perform together in the video, they are however shown as individuals but bringing their own element and indiduality to create their band.

The music video is made up of short edits and a series of close-ups all in sync with the rythm of the song. The shots are constantly moving which along with the flashing lights creates a hypnotising effect. The edits speed up for the chorus along with the lights when there is drumming, fading in and out, this was done purposley to create an impact on the audience.

Michel Gondry a famous director for music videos with an artist; Bjork and now films, directed this music video and made the bands style unique and iconic. The video focuses on the music and doesn't distract from that as the rythmic editing helps the audience listen to the beat and the lyrics.