Michael Jackson "Thriller"

The words are written in blood 'Michael Jackson "Thriller"' at the start of the video, this is a typical convention of horror. We then hear diegetic sounds of crickets to emphasise realism which sets the scene. The music video involves cinematic conventions as we see a tracking shot of the car, the scene is set at night which is a code for the genre 'horror'.

The costume of the girl is a code for innocence as she is wearing a long 'girly' skirt and a bow in her hair. Michael Jackson is wearing his now iconic costume of red which is code for danger and love, this is relevant in the music video as they seem to be in love and could also be foreshadowing events to come, which indicate to the reader that the music video title "thriller" might happen in the video.

The non-diegetic spooky music of the unveiling of the moon is a code for horror and a typical convention. A series of close-ups convey the changes of him morphing into the creature and it is clear for the audience to see her reactions to him. Typical convention of the girl screaming and running away from danger.

The setting of the chase takes place in a remote area, which is a typical convention of the genre horror as it set in a forest and it is misty.

The next shot is of them sitting in a cinema as if they were apart of the audience conveying the image of a film within a film which makes the audience aware what they are watching and also plays with them as they begin to be unsure what is real and what isn't. Their dialogue ends and we have an establishing shot of the cinema with music video's name 'Thriller" and the name 'Vincent Price' who raps in this video. The music then starts and the camera then pans down. The audience then becomes aware that the artist is involved within the song which breaks typical conventions of other music videos.

There is an establishing shot of the misty grave yard so the audience understand where the action is about to take place. The narrative continues along with a narration then speaks over it, with the music still playing silently in the background.

The eery music playing is a typical convention of a horror film but then the music puts a new twist on it and experiments with genres that haven't been put together before. The hybridity makes the music Post-Modern. As they use different genres the music video has to have an equal balance of film and narrative. The titles at the end of the film are conventions of a film, this then makes the audience aware that they were watching a text, this contains the elements of post-modernism.