Aims of album covers:
- Tries to draw audience in
- Establishes album/artist and music genre
- Persuasive element in selling album
- To 'look good' as it portrays creativity and originality
- Establishes the credibility and artistic merit of the artist
- Codes and conventions are used to communicate with the audience
- Conventions - Artists name, album cover, artist on it, lists of songs on the back
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